Although the name is not all that confusing to read, the correct emPHAsis is a bit harder to pronounce, at least for me.  Again at SXSW, I talked with Neimo outside of a pizza parlor where they were playing a day show.  This is a great interview for insights of the Indie scene from another country, which sounds like it's not too different from here in the States.  In this interview, you'll hear about the UK & France vs the U.S. in terms of fans, music, and venues, their records properly representing their live shows, and finding a new drummer thanks to a pedal steel guitar.